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DGAP-News: GovDelivery Publishes White Paper by Public Sector Luminary, Dr. Gerald Power, on Realising the Benefits of Channel Shift
ID: 627765
(firmenpresse) - GovDelivery
30.04.2012 10:00
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Aimed at Practitioners, Paper Presents Common Factors for Successful Channel
Shift Projects
LONDON, 2012-04-30 10:00 CEST (GLOBE NEWSWIRE) --
GovDelivery, a leader in cloud-based communication solutions for government,
announced today availability of a white paper by Dr. Gerald Power entitled
'Chanel Shift: Realising the Benefits.' Within the white paper, Gerald
identifies what he calls the 'golden thread' of common factors that connect
successful channel shift projects and lead to the realisation of benefits. His
assessment and presentation of best practices in project development and
execution are aimed at providing guidance to the practitioners tasked with
realising and measuring benefits from channel shift.
Gerald says in introducing his paper, 'While working within government I wrote
several papers on channel shift and challenge optimisation, but have long felt
the need for a piece of work aimed at practitioners and service delivery
professionals rather than policy leaders and the general public. I'm
appreciative of GovDelivery's support in bringing to my attention several
concrete examples of best practice in delivering successful channel shift
projects and helping me share these examples - as well as the thinking behind
them - with those actually executing channel shift projects and looking for
ways to realise real benefits.'
Gerald added: 'One of the most important features of a successful channel shift
project is utilising a cost effective digital management solution for
broadening reach and effectively driving demand to those new channels. I value
GovDelivery's focus on that fundamental aspect of channel shift: communicating
your new proposition to your customers, drawing them into the new channels and
keeping them there.'
Gerald makes several conclusions about the industry throughout the white paper.
Some - such as his contention that the potential savings from channel shift are
real and significant - he admits are not likely surprising. However, he hopes
others will be provocative and notes his most radical conclusion could be that
in order to achieve effective digital self-service, organisations may have to
radically re-think their communication strategies.
'It's been a pleasure to work with Gerald to help bring some of his expertise
and fresh thinking to government agencies as they work to maximise direct
connections with citizens and stakeholders,' said Dave Worsell, Director of
Government Solutions, GovDelivery. 'There are few others with the breadth of
experience and willingness to share ideas and help practitioners realise the
true benefits of channel shift in the current economic climate. We firmly
concur with his conclusion that effective communication is a vital part of
driving channel shift, and that digital communication needs to be at the heart
of any strategy to draw customers into using new self-service channels and of
keeping them in these channels.'
Download the white paper at http://direct.govdelivery.com/channelshift-pr.
About the Author: Dr. Gerald Power
Gerald has spent most of his career working within the public sector on change
and efficiency improvement programmes. Gerald started his career with the
Ministry of Defence on its science and technology fast track management
training programme working on computer based training systems. Later he went on
to specialise in change and benefits realisation with a particular emphasis on
the role of technology, skills and behaviour change in effective delivery of
outcomes.
During his career he has worked across all of the major Central Government
departments including DWP, DH, HMRC, DfT, Directgov and CLG. This has also
involved working with Local Government, the third sector and industry in
situations ranging from simple procurement to international collaborative
alliances.
His most prominent role within Government before leaving to become a freelance
consultant was with the Cabinet Office where he provided advice to Ministers
and Departments on the economic case for digital services and on delivering
cashable savings. This included time at Directgov, soon to be provider of a
single domain for government service delivery, working on customer proposition
and maximising returns from investment in digital. Gerald is a full member of
the Association for Project Management (APM), PRINCE II practitioner and is
experienced in benefits based business case design and project management.
About GovDelivery
GovDelivery, the leading provider of government-to-citizen communication
solutions, helps government maximise direct connections with the public while
reducing communications cost. More than 500 government organisations worldwide,
including more than half of major U.S. federal agencies, as well as state,
county, and city governments in the U.S., and local authorities and central
government agencies in the United Kingdom, use GovDelivery to optimize their
effectiveness, efficiency, and engagement in communications with the public.
GovDelivery is a partner company of ICG (Nasdaq:ICGE). For more information,
visit http://www.govdelivery.com.
The GovDelivery logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=8030
CONTACT: John Cook
Director of Marketing
651-757-4146
John.Cook(at)govdelivery.com
News Source: NASDAQ OMX
30.04.2012 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: GovDelivery
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US44928D1081
WKN:
End of Announcement DGAP News-Service
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Datum: 30.04.2012 - 10:00 Uhr
Sprache: Deutsch
News-ID 627765
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