PresseKat - DGAP-News: The Met Office, GovDelivery Customer, Continues to Receive Recognition as Innovator in Di

(firmenpresse) - GovDelivery

05.03.2012 11:00
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LONDON, 2012-03-05 11:00 CET (GLOBE NEWSWIRE) --
GovDelivery, a leader in cloud-based communication solutions for government,
congratulates its customer, Met Office, for continuing to receive recognition
as a leading innovator in digital communications. The organisation was recently
recognised as a finalist in the Search Engine Optimization category of the 2012
Econsultancy Innovation Awards, the only public sector finalist across all
categories.

The Met Office was recognised for a program addressing the organisation's key
objective to disseminate outputs as widely as possible to ensure that the
public can take action for impactful weather and climate outcomes. Leveraging
the GovDelivery platform, Met Office created and launched an Event Calendar in
2010 as a creative approach to delivering tailored weather content around
specific UK events (e.g. Glastonbury Festival, 6 Nations rugby). This has
allowed the organisation to target seasonal traffic trends and engage with new
audiences by driving online search requests to the Event Calendar.

Since its launch, the increase in web traffic to the Met Office's Events
Calendar has resulted in securing incremental revenue for the Met Office
through sponsorships. There has been a significant increase in number of links
back to the Met Office by working collaboratively with industry leading
websites associated with key events. From initial keyword research, the Met
Office has successfully optimised key event-based content for high volume
search terms associated with the event, thus increasing visibility and
incremental visits.

'The Innovations Awards shine a light on the best creative thinking across the
digital industry and Met Office's finalist status proves that government

communications can be innovative, creative and achieve recognition. The Met
Office wholly deserves this level of recognition for its continued focus on
efficiently communicating with citizens across all available digital channels,'
said Dave Worsell, Director of Government Solutions, GovDelivery.

This acknowledgment follows the Met Office's November win of the Best Use of
Social Media award in the public sector from Computer Weekly's Social Media
Awards 2011, sponsored by IBM. The Met Office competed against other excellent
public sector organisations, including South Yorkshire Police, the Government
Digital Service from the Cabinet Office, and Idea Street from the Department
for Work and Pensions.

The award recognised the Met Office's outstanding work in using social media to
increase awareness of severe weather and climate information throughout the
United Kingdom, reaching more than 75,000 UK people every month. The Met Office
regularly pushes out weather information on Facebook, YouTube, their blog and
Twitter. (at)metoffice has more than 60,000 followers, with Met Office staff
available to respond to weather queries 24 hours a day, 7 days a week.

The Met Office uses GovDelivery Digital Communication Management (DCM) to help
manage and push out their social media communications. GovDelivery DCM allows
Met Office to integrate their email notifications with social media, automating
the process so that any new content added to the Met Office website triggers
the system to create an email and social mediapost, and disseminate both to
subscribers at the same time.

About The Met Office
The Met Office is the UK's National Weather Service, employing more than 1,800
people worldwide. The Met Office provides a wide range of services, from
providing weather information to the public, working with organisations around
the world to advance global understanding around climate, and providing
impartial information to governments in the UK and Europe.

About GovDelivery

GovDelivery, the leading provider of government-to-citizen communication
solutions, helps government maximise direct connections with the public while
reducing communications cost. More than 500 government organisations worldwide,
including more than half of major U.S. federal agencies, as well as state,
county, and city governments in the U.S., and local authorities and central
government agencies in the United Kingdom, use GovDelivery to optimize their
effectiveness, efficiency, and engagement in communications with the public.
GovDelivery is a partner company of ICG (Nasdaq: ICGE). For more information,
visit http://www.govdelivery.com.

The GovDelivery logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=8030

CONTACT: John Cook
Director of Marketing
651-757-4146
John.Cook(at)govdelivery.com
News Source: NASDAQ OMX

05.03.2012 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,
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Media archive at www.dgap-medientreff.de and www.dgap.de

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Language: English
Company: GovDelivery

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