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DGAP-News: Synaptic Digital Teams up With The Associated Press to Distribute Video Content From thenewsmarket.com via ENPS System
ID: 541309
(firmenpresse) - Synaptic Digital
15.12.2011 18:55
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Video to Reach Journalists in Over 800 Newsrooms Globally
NEW YORK, 2011-12-15 18:55 CET (GLOBE NEWSWIRE) --
Synaptic Digital, a premier multichannel digital media creation and
distribution platform, and ENPS, a division of The Associated Press, today
announced that video content from Synaptic Digital's global distribution
portal, thenewsmarket.com, can now be sent directly to ENPS customers for use
in highly integrated MOS-based production workflows and eco-systems. As the
world's most popular broadcast news production system with a user base of over
60,000 media professionals in 800 newsrooms worldwide, ENPS is the recognized
leader in powering newsrooms with the necessary content production and workflow
management tools required to meet the evolving multi-channel needs of today's
media.
By providing the ability to distribute content through the Internet directly to
ENPS sites around the globe, thenewsmarket.com continues to broaden its reach
as the content distribution portal of choice for brands looking to directly
reach broadcasters and online outlets through multimedia. Since
thenewsmarket.com launched in 2003, the site has grown into the go-to
destination for press looking to leverage multimedia with over 30,000 media
outlets registered in 190 countries. By feeding content directly into
ENPS-enabled newsrooms, content providers using thenewsmarket.com are now able
to make their content directly accessible on the ENPS desktops used by
journalists and editors in subscribing newsrooms. Integration with ENPS places
thenewsmarket.com content directly into the mainstream editorial workflow used
by tens of thousands of journalists, making it more discoverable and optimizing
relevance. This is seen as a major advantage.
Mike Palmer, ENPS Director of Design&Integration Strategy said,
'thenewsmarket.com is an industry leader, embracing the highly integrated ENPS
media workflow that allows users to skip numerous cumbersome steps normally
required to discover, download and transcode online media. Journalists will
appreciate the much-simplified drag and drop process that makes it easier for
them to find thenewsmarket.com content and optimize its use.'
'Our original mission with thenewsmarket.com was to make multimedia content
available to the global media to view and download on demand,' said Nick
Abramovich, CEO and President, Synaptic Digital. 'As we continue to grow our
userbase, we constantly look for ways to better serve our media members by
making thenewsmarket.com the go-to source for brand created news video content.
Now, by partnering with AP ENPS, we are combining our active journalist
database with the most-installed and universally recognized multimedia news
production system. For our content providers looking to best tell their story
visually to the global media and to ENPS' client base looking to more actively
use video in their broadcasts, we believe this is a win-win.'
The seamless ENPS workflow links story planning, collaboration and composition
with story production and distribution, and delivers newsroom content on-air,
on-line and on mobile devices. ENPS allows users to share information and media
within the newsroom or across the corporate enterprise. It provides unsurpassed
scalability, an unquestionably dependable architecture and proven integration
with more third party products and services than any other system.
About Synaptic Digital:
Synaptic Digital (www.synapticdigital.com) helps brands tell their stories
across earned, owned and paid media through newsworthy, informative video.
General Motors, Honda, Procter&Gamble, American Express, GlaxoSmithKline,
Google, Intel, NATO, Ericsson and others rely on our expert video services,
targeted multimedia news releases, narrative marketing, digital media centers,
and thenewsmarket.com, the world's largest content distribution portal for
journalists and influencers, to connect with their audiences in measurable
ways. We are privately held and headquartered in New York, with offices in
London, Ahmedabad, Atlanta, Beijing, Chicago, Denver, Los Angeles, Mumbai,
Munich, San Francisco and Washington, DC.
About ENPS:
ENPS is the world's most advanced, reliable and widely-used news production
system, with leading market share and used by more than 60,000 reporters,
writers, editors and producers in 800 newsrooms in 60 countries.
Press Release Tweet: Attention journalists! thenewsmarket.com to distribute
video content directly to newsrooms via (at)AP_ENPS. (at)TNMalerts
CONTACT: Diana Jaffe
Synaptic Digital
+1 212-414-5661
diana.jaffe(at)synapticdigital.com
News Source: NASDAQ OMX
15.12.2011 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: Synaptic Digital
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US9901482805
WKN:
End of Announcement DGAP News-Service
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Datum: 15.12.2011 - 18:55 Uhr
Sprache: Deutsch
News-ID 541309
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