Passenger Deploys Oracle® Database 11g and Oracle Fusion Middleware 11g for Private Social Network Application
(pressrelations) -
Social Software and Services Company Boosts Scalability, Social CRM and Business Intelligence Capabilities with Oracle Application Grid Technologies
Passenger, a leading social software and services company providing private online community and Social CRM solutions, is using Oracle Database 11g, Oracle WebLogic Server 11g and Oracle Coherence to support the performance demands of its media-rich application.
Passenger?s online brand communities help the world?s leading companies garner insight from their customers to drive better business decisions. The communities also play an integral role in facilitating brand-customer relationships and promoting greater customer advocacy. In order to deliver these powerful results, the Passenger application requires highly scalable performance capabilities and continuous operations to provide a consistent user experience and generate real-time insights and analytics.
To meet these technology challenges, Passenger has implemented Oracle Database 11g and Oracle Fusion Middleware solutions, Oracle Coherence and Oracle WebLogic Server 11g. By embedding the products within its own application infrastructure, Passenger will be able to significantly expand the amount of media-rich activities and analytics it can offer to its clients, while making the application more easily compatible with its clients? existing infrastructures.
Passenger?s recently announced channel partnership program is another key driver behind the Oracle implementation. Digital, full-service and market research agencies partner with Passenger to incorporate private online communities into their social media practices. By implementing Oracle Database 11g and Oracle Fusion Middleware 11g solutions, Passenger?s application can more easily integrate with agencies that are also running on Oracle architecture.
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For more information contact:
Steve Walker
UK
t:+44 118 924 0779
m:+44 790 151 2597
f:+44 118 924 3855
e: steve.walker(at)oracle.com
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