PresseKat - DGAP-News: The TV4 Group and Mobile Loyalty sign agreement on mobile advertising service

(firmenpresse) - DGAP-News: Mobile Loyalty PLC / Key word(s): Agreement
The TV4 Group and Mobile Loyalty sign agreement on mobile advertising
service

22.03.2012 / 16:31

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The TV4 Group and Mobile Loyalty sign agreement on mobile advertising
service

Malmö/ Frankfurt / London March 22, 2012.

Mobile Loyalty offers unique solutions and services in the most rapidly
growing sector of marketing and advertising - mobile advertising - that is
projected to grow from USD 1.6 billion in 2010 to USD 20 billion in 2015
according to the Gartner Institute.

Today, Mobile Loyalty has signed an agreement with the TV4 Group for the
development and supply of a mobile advertising service for TV4's
advertisers and viewers. The agreement is for three years and the
implementation will start immediately with the objective to launch the
service commercially later this year.

Mobile Loyalty considers this agreement with TV4 as a milestone for the
company and sees it as a very strong confirmation that our solutions are
applicable and relevant also to the TV media segment, which together with
newspapers, radio, and magazines represents a majority of the global
advertising market.

Mobile Loyalty Group: The services that Mobile Loyalty provides contain a
number of ready-to-go advertising solutions and concepts that integrate
with the media companies' advertising portfolios. Advertisers and brand
companies can deliver precision-based advertising with increased relevance
for the consumer and the purchasing location, resulting in a higher
purchasing completion rate. Mobile Loyalty's business model is built upon
revenue sharing with respect to its customers' advertising revenues, which
implies a shared risk with the customers.

Mobile Loyalty PLC is listed on the Open Market Stock Exchange, Frankfurt

(ticker M8L) since July 2011 and on AktieTorget, Stockholm (ticker MOBI
SDB) since January 2012. Mobile Loyalty has about 50 employees and offices
in Malmö, Stockholm and Copenhagen. For more information, please visit
www.mobileloyalty.com.

The TV4 Group: The TV4 Group has delivered engaging news, grand
entertainment of great variety and quality, live sport and top-class drama
to Swedish viewers for more than two decades. In addition to the main
channel TV4, the group's portfolio includes 40 TV channels in the Nordic
region - in the free-TV, basic cable and premium segments, where Canal+ is
the Nordic region's leading pay-TV operator - and 25 local stations in
Sweden, as well as a wide range of web and mobile sites and on demand
services, for example TV4 Play, where programs from the group's different
channels are available online. For more information, please visit
www.tv4gruppen.se.

For more information, please contact:

Mobile Loyalty:
Nicklas Gerhardsson, CEO
t: +46 70 7633712
e: nicklas.gerhardsson(at)mobileloyalty.se

Sterner de la Mau, EVP Business Development, Founder
t + 46 70 8118189
e: sterner.delamau(at)mobileloyalty.se

End of Corporate News

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22.03.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,
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Media archive at www.dgap-medientreff.de and www.dgap.de

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