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DGAP-News: Sberbank Leads the Trust Ratings and Increases its Brand Value
ID: 320433
(firmenpresse) - EquityStory.RS, LLC-News: Sberbank / Key word(s): Miscellaneous
Sberbank Leads the Trust Ratings and Increases its Brand Value
23.12.2010 / 10:45
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Sberbank Leads the Trust Ratings and Increases its Brand Value
According to the results of the Strategic Development Center (SDC)
research, Sberbank and the Russian Orthodox Church (545) have the highest
trust rating among the Russian public institutes. The army ranks third
(42%). The Russian President's trust rating is 59%, while the Prime
Minister's rating is 65%.
According to Romir research holding, Sberbank's visibility rating (the
share of the population who know the brand) amounts to 89.5 points, and the
trust rating is 82.8 points. According to both ratings, Sberbank leaves
its bank sector competitors well behind, and ranks second among the Russian
service companies with the Post of Russia only a few tenths of percent
ahead of it. The third place goes to MTS with its 87.0 visibility rating
and the trust rating of 80.1.
Romir has found out that the bank sector is the leader in the aggregate
trust index rating. In the bank sector Sberbank is closely followed by
Rosbank with its 73.6 trust rating. Uralsib ranks third among the banks
(69.5 points).
According to the major world bank brands rating prepared and published by
Brand Finance, a consulting company, and The Banker journal, in 2009 the
Sberbank brand grew twofold in terms of value ranking 15th among the most
expensive bank brands. The Sberbank's brand value amounted to $11.7 bln.
The leader in this rating is the British HSBC with the brand value
estimated at $28.5 bln. The second best is Bank of America ($26 bln.) while
Spanish Santander ranks third ($25.6 bln.)
The Banker and Brand Finance estimate the brand value based on several
criteria, including the market capitalization, retail and wholesale banking
and credit card transactions. The experts also consider the forecast for
the next five years with due account for the specifics of the region and of
the financial organization itself.
According to the data published by Interbrand international agency in
December 2010, this year Sberbank has, despite the current trend, proved to
be the leader in terms of value growth with its 47% increase in two years
(Interbrand did not publish information regarding Russia last year). The
total value of the leading Russian national brands is approx. $24 bln.,
says the agency. In the two years this index has decreased by 8%. The Bank
of Moscow has demonstrated the most intensive decrease (31%).
Coca-Cola continues to be the most expensive brand in the world: its value
is over $70 bln. The second expensive brand is IBM ($64.7 bln.), while
Microsoft ranks third ($60.9 bln.).
Interbrand values the brands according to its licensed method based on the
financial indicators of the companies owning the brand. According to the
previous financial year statements, the Interbrand analysts calculate the
profit share generated immediately by the brand, determine its share in the
company's intangible assets, the brand's strength and the related risks and
forecast its stability.
# # #
Sberbank of Russia (OAO)
Publi? Relations Department
Tel.: +7(495) 957 5721
media(at)sberbank.ru
End of Corporate News
23.12.2010 Dissemination of a Corporate News, transmitted by
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Language: English
Company: Sberbank
19 Vavilova St.
117997 Moscow
Russland
Phone: +7-495-957-57-21
E-mail: media(at)sberbank.ru
Internet: www.sberbank.ru
Listed: Foreign Exchange(s) MICEX, RTS
End of News EquityStory.RS, LLC News-Service
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107518 23.12.2010
  
  
  
Datum: 23.12.2010 - 10:45 Uhr
Sprache: Deutsch
News-ID 320433
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