PresseKat - DGAP-News: Idea Fabrik Announces the Idea System Game Development Platform for Social Networks

DGAP-News: Idea Fabrik Announces the Idea System Game Development Platform for Social Networks

ID: 357141

(firmenpresse) - DGAP-News: Idea Fabrik Plc / Key word(s): Product Launch
Idea Fabrik Announces the Idea System Game Development Platform for
Social Networks

28.02.2011 / 14:33

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Idea System to Offer Game Makers Development, Hosting, Billing, and
Marketing Support, Making First Appearance at GDC.

SAN FRANCISCO - Feb 28, 2011 - Idea Fabrik Plc. (GB00B61CVK31, TI4.F) today
announced their new platform for game development for social networks, Idea
System, at the Game Developers Conference in San Francisco. Idea System
will provide social game makers with a complete development and business
package that combines the full power of a next-generation game engine with
an integrated server plus hosting, billing, and marketing support, when it
launches later this spring.

'During our early work on Idea System, we realized that the needs of social
game developers went well beyond new game engine technology,' said Neil
Harris, President of US operations and COO of Idea Fabrik. 'Developers keep
telling us that they want to focus on building games, and Idea System
provides them with everything they need to turn a great social game into a
great business.'

Idea System supports developers over the full lifetime of their titles,
from initial concept through post-launch, for no licensing cost. Game
creators receive access to Idea Fabrik's advanced 3D social game engine
running in-browser, hosting in worldwide data centers, and global billing
and marketing support. There is no up-front cost to developers under Idea
System's revenue sharing model - Idea Fabrik keeps 30% of net revenue in
return for providing the complete suite of business services.

Idea System's core technology is derived from Idea Fabrik's next-generation
development platform, HeroEngine, acquired in mid-2010 and licensed to a




variety of MMO developers for large-scale projects. With Idea Fabrik's
resources, an expanded engineering team has developed new, social network
game-specific tools which include browser plug-ins and a massively scalable
server architecture.

'Starting with the Hero technology's unique concept, which lets developers
build their games online and in realtime, we've engineered a new integrated
server system along with new server and player management services,' said
VP Engineering Herb Marselas. 'This is more than a game engine; Idea System
is an entire platform for building and operating social games businesses.
Developers don't need to worry about integrating all the different pieces
because we've made sure it's already done for them.'

'The social gaming space is growing strong, and there are quite a few
developers out there who have fantastic ideas but don't have access to the
resources they need to bring them to life,' said Alex Shalash, Chairman of
the Board of Idea Fabrik. 'By partnering with these developers, we provide
social game makers of every size with the chance to join this exciting
market.'

A recent report from Business Insight estimates that in 2010 the social
gaming market included nearly 600 million users and was worth nearly $1.5
billion worldwide in 2010*. Even more striking, roughly 90% of gamers in
the United States play casual games, according to market research firm
Newzoo**.

GDC attendees interested in learning more, as well as taking a first look
at Idea System in action, can visit the IdeaFabrik booth (#932) in the
South Hall of the Moscone Center this Wednesday, Thursday, and Friday.

For business appointments with Idea Fabrik at GDC, please send a meeting
request to Melina Papadopoulos at Idea Fabrik, melina(at)ideafabrik.de. For
press appointments, please contact Ryan Morgan at TriplePoint,
ryan(at)triplepointpr.com.

For more information about Idea System, visit the official site at
www.ideasys.com.

*Source: Business Insights, The Future of Social Gaming (01/01/2011)
**Source: Newzoo, Casual Games Audience Boosted by Mobile and Social Gaming
(Press Release, 02/03/2011)

About Idea Fabrik Plc.:
Idea Fabrik is an industry leading online games company. The company
licenses its HeroEngine game development technology platform to dozens of
studios worldwide for projects which include EA/Bioware's upcoming MMO
title, Star Wars: The Old Republic. Idea Fabrik also provides the HeroCloud
managed service, offering independent developers low-cost access to the
HeroEngine technology. For more information about Idea Fabrik, including
details about the company's online game development studios across the
globe, visit the official website at http://www.ideafabrik.de.

Safe Harbor: Statements contained in this news release, other than those
identifying historical facts, constitute 'forward-looking statements'. Such
forward-looking statements relating to the Company's future expectations,
including but not limited to revenues and earnings, technology efficacy,
strategies and plans, are subject to safe harbors protection. Actual
Company results and performance may be materially different from any future
results, performance, strategies, plans, or achievements that may be
expressed or implied by any such forward-looking statements. The Company
disclaims any obligation to update or revise any forward-looking
statements.

Media Contacts:
Ryan Morgan
TriplePoint PR
+1 415 955 8500
ryan(at)triplepointpr.com


End of Corporate News

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28.02.2011 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

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113753 28.02.2011

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Bereitgestellt von Benutzer: EquityStory
Datum: 28.02.2011 - 14:33 Uhr
Sprache: Deutsch
News-ID 357141
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